diff --git a/scipost/utils.py b/scipost/utils.py
index 9730400f0dcb6c5a004ac9644d57d1ac073ee17a..8c95c5ddc109f882dba1f4052172eaedfce83fe2 100644
--- a/scipost/utils.py
+++ b/scipost/utils.py
@@ -449,123 +449,90 @@ class Utils(BaseMailUtil):
             emailmessage.attach_alternative(html_version, 'text/html')
 
         elif cls.invitation.invitation_type == 'F':
-            email_text += ('You will have noticed that scientific publishing is currently '
-                           'undergoing many changes, and you will hopefully agree that it is of '
-                           'the utmost importance that the best interests of science and scientists '
-                           'be served by these developments. After much thinking and discussion '
-                           'about this issue, I recently decided to forge ahead and develop a new '
-                           'online publication portal by and for scientists, aimed at turning '
-                           'these ideas into reality.'
-                           '\n\nThe initiative, called SciPost, aims to build on the best traditions '
-                           'within our community (as exemplified by the arXiv.org preprint server) by '
-                           'offering a complete scientific publication platform, run by and for '
-                           'professional scientists, providing:\n\n'
-                           '- a means to comment on all existing literature;\n\n'
-                           '- a repository of links to theses (Habilitation, PhD, Master\'s);\n\n'
-                           '- and, most importantly, a collection of community-run two-way open '
-                           'access (no subscription fees, no author fees) journals with extremely '
-                           'stringent (peer-witnessed) refereeing.\n\n'
-                           'For the Journals, the main innovations are thus a redesigned, more '
-                           'accountable refereeing process, together with a new concept for the '
-                           'editorial process, based on our Editorial College (exclusively composed '
-                           'of established, professionally practising scientists), designed to '
-                           'ensure the highest achievable scientific quality while minimizing the '
-                           'burden of the editorial workflow.\n\n'
-                           'SciPost.org is legally based on a not-for-profit foundation and will '
-                           'operate in perpetuity as a non-commercial entity at the exclusive service '
-                           'of the academic sector. '
-                           'The online portal is now operational, and we are currently busy '
-                           'publicizing it and broadening its user base. \n\n'
-                           'To go straight to the point, on behalf of the foundation '
-                           'and in view of your professional expertise, I hereby would '
-                           'like to invite you to become an Editorial Fellow and thus join the '
-                           'Editorial College of SciPost Physics.\n\n'
-                           'Please note that only well-known and respected senior academics are '
-                           'being contacted for this purpose. Academic reputation and involvement '
-                           'in the community are the most important criteria guiding our '
-                           'considerations of who should belong to the Editorial College. We '
-                           'envision each subfield of physics to be represented by around a dozen '
-                           'Editorial Fellows.\n\n'
-                           'To help you in considering this, it would be best if you were to take '
-                           'the time to look at the website itself, which is anchored at scipost.org. '
-                           'Registration is now generally open, but you can also personally register '
-                           '(to become a Contributor, without necessarily committing to membership '
-                           'of the Editorial College, this to be discussed separately) by visiting '
-                           'the following single-use link, containing a partly pre-filled form for '
-                           'your convenience: \n\n'
-                           'https://scipost.org/invitation/' + cls.invitation.invitation_key + '\n\n'
-                           'I will then activate your account. Many details about the initiative '
-                           'can then be found at scipost.org/about and at scipost.org/FAQ. '
-                           'Functioning of the College will proceed according to the by-laws set '
-                           'out in scipost.org/EdCol_by-laws.\n\n'
-                           'Since the success of this initiative is dependent on the involvement of '
-                           'the very people it is meant to serve, we\'d be very grateful if you were '
-                           'to give due consideration to this proposal. We would expect you to '
-                           'commit just 2-4 hours per month to help perform Editorial duties; we will '
-                           'adjust the number of Editorial Fellows to ensure this is the case. You '
-                           'could try it out for 6 months or a year, and of course you could quit '
-                           'any time you wished. We\'d be even more grateful if you considered '
-                           'submitting a publication to one of the journals, in order to help '
-                           'establish their reputation.\n\n'
-                           'I\'d be happy to provide you with more information, should you require '
-                           'it. In view of our development plans, I would be grateful if you could '
-                           'react (by replying to this email) within the next two or three weeks, '
-                           'if possible. I\'ll be looking forward to your reaction, your comments '
-                           'and suggestions, be they positive or negative. If you need more time '
-                           'to consider, that\'s also fine; just let me know.\n\n'
-                           'On behalf of the SciPost Foundation,\n\n'
-                           'Prof. dr Jean-Sébastien Caux\n---------------------------------------------'
-                           '\nInstitute for Theoretial Physics\nUniversity of Amsterdam'
-                           '\nScience Park 904\n1098 XH Amsterdam\nThe Netherlands'
-                           '\n---------------------------------------------\n'
-                           'tel.: +31 (0)20 5255775\nfax: +31 (0)20 5255778'
-                           '\n---------------------------------------------')
-            email_text_html += (
-                '\n<p>You will have noticed that scientific publishing is currently '
-                'undergoing many changes, and you will hopefully agree that it is of '
-                'the utmost importance that the best interests of science and scientists '
-                'be served by these developments. After much thinking and discussion '
-                'about this issue, I recently decided to forge ahead and develop a new '
-                'online publication portal by and for scientists, aimed at turning '
-                'these ideas into reality.</p>'
-                '\n<p>The initiative, called SciPost, aims to build on the best traditions '
-                'within our community (as exemplified by the arXiv.org preprint server) by '
-                'offering a complete scientific publication platform, run by and for '
-                'professional scientists, providing:</p>'
-                '\n<ul><li>a means to comment on all existing literature;</li>'
-                '<li>a repository of links to theses (Habilitation, PhD, Master\'s);</li>'
-                '<li>and, most importantly, a collection of community-run two-way open '
+            email_text += (
+                '\nYou will perhaps have already heard about SciPost, a publication '
+                'portal established by and for professional scientists.\n'
+                '\nSciPost.org is legally based on a not-for-profit foundation and will '
+                'operate in perpetuity as a non-commercial entity at the exclusive service '
+                'of the academic sector, bringing a cost-slashing alternative to existing '
+                'practices.\n'
+                '\nSciPost offers a collection of two-way open '
                 'access (no subscription fees, no author fees) journals with extremely '
-                'stringent (peer-witnessed) refereeing.</li></ul>'
-                '\n<p>For the Journals, the main innovations are thus a redesigned, more '
-                'accountable refereeing process, together with a new concept for the '
-                'editorial process, based on our Editorial College (exclusively composed '
-                'of established, professionally practising scientists), designed to '
-                'ensure the highest achievable scientific quality while minimizing the '
-                'burden of the editorial workflow.</p>'
+                'stringent (peer-witnessed) refereeing, overseen by '
+                'our Editorial College (exclusively composed '
+                'of established, professionally practising scientists). The whole process is '
+                'designed to ensure the highest achievable scientific quality while making the '
+                'editorial workflow as light and efficient as possible.\n'
+                '\nTo go straight to the point, on behalf of the foundation '
+                'and in view of your professional expertise, I hereby would '
+                'like to invite you to become an Editorial Fellow and thus join the '
+                'Editorial College of SciPost Physics.\n\n'
+                'Please note that only well-known and respected senior academics are '
+                'being contacted for this purpose. Academic reputation and involvement '
+                'in the community are the most important criteria guiding our '
+                'considerations of who should belong to the Editorial College.\n'
+                '\nTo help you in considering this, it would be best if you were to take '
+                'the time to look at the website itself, which is anchored at scipost.org. '
+                'Besides looking around the side, you can also personally register '
+                '(to become a Contributor, without necessarily committing to membership '
+                'of the Editorial College, this to be discussed separately) by visiting '
+                'the following single-use link, containing a partly pre-filled form for '
+                'your convenience: \n\n'
+                'https://scipost.org/invitation/' + cls.invitation.invitation_key + '.\n'
+                '\nMany details about the initiative '
+                'can then be found at scipost.org/about and at scipost.org/FAQ. '
+                'Functioning of the College will proceed according to the by-laws set '
+                'out in scipost.org/EdCol_by-laws.\n\n'
+                'Since the success of this initiative is dependent on the involvement of '
+                'the very people it is meant to serve, we\'d be very grateful if you were '
+                'to give due consideration to this proposal. We would expect you to '
+                'commit just 2-4 hours per month to help perform Editorial duties; we will '
+                'adjust the number of Editorial Fellows to ensure this is the case. You '
+                'could try it out for 6 months or a year, and of course you could quit '
+                'any time you wished.\n\n'
+                'I\'d be happy to provide you with more information, should you require '
+                'it. In view of our development plans, I would be grateful if you could '
+                'react (by replying to this email) within the next two or three weeks, '
+                'if possible. I\'ll be looking forward to your reaction, your comments '
+                'and suggestions, be they positive or negative. If you need more time '
+                'to consider, that\'s also fine; just let me know.\n\n'
+                'On behalf of the SciPost Foundation,\n\n'
+                'Prof. dr Jean-Sébastien Caux\n---------------------------------------------'
+                '\nInstitute for Theoretial Physics\nUniversity of Amsterdam'
+                '\nScience Park 904\n1098 XH Amsterdam\nThe Netherlands'
+                '\n---------------------------------------------\n'
+                'tel.: +31 (0)20 5255775\nfax: +31 (0)20 5255778'
+                '\n---------------------------------------------')
+            email_text_html += (
+                '\n<p>You will perhaps have already heard about SciPost, a publication '
+                'portal established by and for professional scientists. '
                 '\n<p>SciPost.org is legally based on a not-for-profit foundation and will '
                 'operate in perpetuity as a non-commercial entity at the exclusive service '
-                'of the academic sector. '
-                'The online portal is now operational, and we are currently busy '
-                'publicizing it and broadening its user base.</p>'
-                '\n<p>To go straight to the point, on behalf of the foundation '
+                'of the academic sector, bringing a cost-slashing alternative to existing '
+                'practices.</p>'
+                '<p>SciPost offers a collection of two-way open '
+                'access (no subscription fees, no author fees) journals with extremely '
+                'stringent (peer-witnessed) refereeing, overseen by '
+                'our Editorial College (exclusively composed '
+                'of established, professionally practising scientists). The whole process is '
+                'designed to ensure the highest achievable scientific quality while making the '
+                'editorial workflow as light and efficient as possible.</p>'
+                '\n<p>To go straight to the point, on behalf of the SciPost Foundation '
                 'and in view of your professional expertise, I hereby would '
                 'like to invite you to become an Editorial Fellow and thus join the '
                 'Editorial College of SciPost Physics.</p>'
                 '\n<p>Please note that only well-known and respected senior academics are '
                 'being contacted for this purpose. Academic reputation and involvement '
                 'in the community are the most important criteria guiding our '
-                'considerations of who should belong to the Editorial College. We '
-                'envision each subfield of physics to be represented by around a dozen '
-                'Editorial Fellows.</p>'
+                'considerations of who should belong to the Editorial College.</p>'
                 '\n<p>To help you in considering this, it would be best if you were to take '
                 'the time to look at the website itself, which is anchored at scipost.org. '
-                'Registration is now generally open, but you can also personally register '
+                'Besides looking around the site, you can also personally register '
                 '(to become a Contributor, without necessarily committing to membership '
                 'of the Editorial College, this to be discussed separately) by visiting '
                 'the following <a href="https://scipost.org/invitation/{{ invitation_key }}">'
                 'single-use link</a>, containing a partly pre-filled form for '
-                'your convenience. I will then activate your account.</p>'
+                'your convenience.</p>'
                 '\n<p>Many details about the initiative '
                 'can then be found at scipost.org/about and at scipost.org/FAQ. '
                 'Functioning of the College will proceed according to the by-laws set '
@@ -574,11 +541,9 @@ class Utils(BaseMailUtil):
                 'the very people it is meant to serve, we\'d be very grateful if you were '
                 'to give due consideration to this proposal. We would expect you to '
                 'commit just 2-4 hours per month to help perform Editorial duties; we will '
-                'adjust the number of Editorial Fellows to ensure this is the case. You '
+                'constantly adjust the number of Editorial Fellows to ensure this is the case. You '
                 'could try it out for 6 months or a year, and of course you could quit '
-                'any time you wished. We\'d be even more grateful if you considered '
-                'submitting a publication to one of the journals, in order to help '
-                'establish their reputation.</p>'
+                'any time you wished.</p>'
                 '\n<p>I\'d be happy to provide you with more information, should you require '
                 'it. In view of our development plans, I would be grateful if you could '
                 'react (by replying to this email) within the next two or three weeks, '