diff --git a/finances/templates/finances/business_model.html b/finances/templates/finances/business_model.html
index 213dbf201b55bf543ae10107e7c57f1e037cbf94..6dfdd3d4910b2141ea134d9e076c95d5eb537e91 100644
--- a/finances/templates/finances/business_model.html
+++ b/finances/templates/finances/business_model.html
@@ -50,6 +50,7 @@
 		<li><a href="#organizations">The Organizations Pages</a></li>
 		<li><a href="#pubFractions">The PubFractions System</a></li>
 		<li><a href="#sponsorshipLevels">Sponsorship Levels</a></li>
+		<li><a href="#inKind">In-kind support</a></li>
 	      </ul>
 	    </li>
 	    <li><a href="#why">Why do we push for this Business Model?</a></li>
@@ -273,6 +274,63 @@
 	{% endif %}
       </div>
 
+
+      <h3 class="highlight" id="inKind">In-kind Support</h3>
+
+      <div class="m-2">
+	<p>
+	  Sponsorships allow us to cover our central personnel and operational costs,
+	  and are absolutely crucial to our sustainability.
+	  They are however not the only way Organizations can concretely help us in our mission.
+	</p>
+	<p>
+	  We also welcome <strong>in-kind</strong> support from Organizations, in any
+	  useful form including (but in no way limited to):
+	  <ul>
+	    <li><strong>sponsorship coordination</strong><br>
+	      Is someone (perhaps a library employee or Open Access officer?)
+	      willing to help us run our sponsorship scheme, by for example
+	      acting as national/regional contact person or coordinator?
+	    </li>
+	    <li><strong>development assistance</strong><br>
+	      Does your Organization have an ICT service with professional-level
+	      web programmers? Is any one of them open to the idea of contributing
+	      to our project, even on an occasional basis?
+	      We can then give them access to our repository at
+	      <a href="https://code.scipost.org/">code.scipost.org</a> where we keep
+	      all codebases for our online facilities.
+	    </li>
+	    <li><strong>editorial coordination</strong><br>
+	      Does your Organization already have editorial-level staff
+	      with broad knowledge of best practices regarding plagiarism,
+	      reviewing, archiving, metadata maintenance etc? Within our
+	      infrastructure, it is easy for such qualified personnel to contribute to
+	      the running of our workflows.
+	    </li>
+	  </ul>
+	</p>
+	<p>
+	  In-kind support is particularly interesting for us for the following reasons:
+	  <ul>
+	    <li>it helps Organizations which benefit from our activities to
+	      maintain a close relationship with us, to be well aware of our current
+	      activities and development plans, and to help us set priorities for the
+	      future</li>
+	    <li>it provides a channel for significantly useful but non-financial support;
+	      this can be particularly interesting for institutions which are facing
+	    financial pressures but nonetheless have qualified personnel willing to help</li>
+	    <li>it helps making clear that our unitiative belongs to the academic
+	      community</li>
+	    <li>in view of the fact that our initiative is resolutely international,
+	      it helps us to remain aware of and cater for
+	      national/regional/local preferences and ways of working.</li>
+	  </ul>
+	</p>
+	<p>Is your Organization interesting in helping us with such in-kind support? Please
+	  <a href="mailto:admin@scipost.org">contact our administration</a> to discuss
+	  concrete possibilities.</p>
+      </div>
+
       <h2 class="highlight" id="why">Why do we push for this business model?</h2>
 
       <div class="m-2">