Tweak business model page

scipost_django/finances/templates/finances/business_model.html

@@ -58,8 +58,8 @@
 	<div class="card-body">
 	  <ol>
 	    <li><strong>Publishing</strong><br>We run our publishing activities thinking only about the science.</li>
-	    <li><strong>Informing</strong><br>Post-publishing, we interlink the Publications and the academic Organizations which are associated to that paper, and make all this information publicly available.</li>
-	    <li><strong>Sustaining</strong><br>We rely on charitable support from these Organizations to give us resources to keep doing what we do best, namely point 1.</li>
+	    <li><strong>Informing</strong><br>We interlink each Publication to its associated Organizations; separately, we compile our expenditures for running our services. We make all this information publicly available.</li>
+	    <li><strong>Sustaining</strong><br>We rely on charitable support from Organizations to give us resources to keep doing what we do best, namely point 1.</li>
 	  </ol>
 	</div>
       </div>
@@ -69,8 +69,8 @@
 	<div class="card-header fs-5">Qualities</div>
 	<div class="card-body">
 	  <ul>
-	    <li><strong>Economical</strong><br>Costs are a fraction of traditional APCs (averaged out estimate: &euro;500 per paper).</li>
-	    <li><strong>Transparent</strong><br>Everybody can see who provides our resources, and who benefits from what we do with them.</li>
+	    <li><strong>Economical</strong><br>Costs are a fraction of traditional APCs (averaged  estimate: &euro;500 per paper).</li>
+	    <li><strong>Transparent</strong><br>Everybody can see who provides our resources, and who benefits from what we do with resources we are given.</li>
 	    <li><strong>Respectful</strong><br>Our academic contributors are freed from threatening invoices, bounty hunters, scavenging of research budgets and swiping of credit cards.</li>
 	  </ul>
 	</div>
@@ -139,7 +139,7 @@
 	      </li>
 	      <li class="m-2">
 		<strong>Compiling operational costs</strong><br>
-		On a yearly basis, we determine and makes publicly known:
+		On a yearly basis, we determine and make publicly known:
 		<ul>
 		  <li>our total expenditures (with a detailed breakdown, see our yearly reports
 		    on the <a href="{% url 'finances:finances' %}">finances page</a>)</li>
@@ -201,10 +201,6 @@
 	    <li>Our <a href="{% url 'finances:apex' %}">Average Publication Expenditures (APEX)</a> page providing averaged outgoings per Publication per Journal per year</li>
 	    <li>Our <a href="{% url 'organizations:organizations' %}">Organizations</a> page, where all instances which have benefitted from our activities are listed; clicking on one will lead you to that instance's detail page.</li>
 	  </ul>
-	  <p>
-	    We strongly believe that such open accounting is
-	    necessary for establishing trust and facilitating verifiability.
-	  </p>
 	</div>
       </div>
 
@@ -294,9 +290,8 @@
 	    binned per Organization. By construction, any given paper's PubFracs sum up to $1$.
 	  </p>
 	  <p>
-	    This information is filled by our editorial administration
-	    at the moment of publication.
-	    These PubFracs are then automatically compiled and linked to the relevant
+	    At the moment of publication, PubFracs are
+	    automatically compiled and linked to the relevant
 	    Organizations. This data is displayed on our Organization detail pages,
 	    where further relevant information can also be found
 	    (<em>e.g.</em> associated publications, authors,
@@ -335,7 +330,7 @@
 	<div class="col-lg-4">
 	  <h3 class="highlight">Country-level data</h3>
 	  <p>At the <a href="{% url 'finances:country_level_data' %}">country-level financial data</a> page, you will find a list of countries with associated expenditures, subsidies and how this impacts our financial reserves.</p>
-	  <p>In an ideal world where each Organization equilibrated their support to what we deliver for them, all these numbers would tend to zero. In the meantime, we survive with the generosity of some to compensate for bystanders.</p>
+	  <p>In an ideal world where each Organization equilibrated their support to what we deliver for them, all these impact numbers would tend to zero. In the meantime, we survive with the generosity of some to help compensate for bystanders.</p>
 	</div>
 	<div class="col-lg-8">
 	  <figure class="figure">
@@ -433,9 +428,6 @@
 	    <li>the positive impact of the generosity of Organizations supporting us above their PubFrac share</li>
 	    <li>the negative impact on our reserves from Organizations which act as mere bystanders</li>
 	  </ul>
-	  <p>
-	    In fact, a large number of Organizations are associated to our Publications, but have not yet supported us. We call the "unsupported" part of our PubFractions the <em>bystander fraction</em>.
-	  </p>
 	</div>
 
 	<div class="col-lg-6">
@@ -480,7 +472,7 @@
 	    </tbody>
 	  </table>
 	  <p>
-	    If we could have all Organizations which benefit from our activities land in the Supporter category, we'd be robustly sustainable. Any Pormoter or Champions would then propel our growth. In the meantime, they allow us to survive.
+	    If we could have all Organizations which benefit from our activities land in the Supporter category, we'd be robustly sustainable. Any Promoters or Champions would then propel our growth. In the meantime, they allow us to survive.
 	  </p>
 	</div>
       </div>

scipost_django/finances/templates/finances/country_level_data.html

@@ -32,8 +32,8 @@
 	    <tr>
 	      <th colspan="2">Country</th>
 	      <th style="text-align: right;">Expenditures&emsp;[rank]<br>
-		<a href="{% url 'finances:country_level_data' %}?ordering=expenditures">{% include 'bi/sort-up.html' %}</a>
-		<a href="{% url 'finances:country_level_data' %}?ordering=expenditures&reverse=true">{% include 'bi/sort-down.html' %}</a>
+		<a href="{% url 'finances:country_level_data' %}?ordering=expenditures&reverse=true">{% include 'bi/sort-up.html' %}</a>
+		<a href="{% url 'finances:country_level_data' %}?ordering=expenditures">{% include 'bi/sort-down.html' %}</a>
 	      </th>
 	      <th style="text-align: right;">Subsidy income&emsp;[rank]<br>
 		<a href="{% url 'finances:country_level_data' %}?ordering=subsidy_income&reverse=true">{% include 'bi/sort-up.html' %}</a>