Improve sponsor initial email

templates/email/org_contacts/contactperson_initial_mail.html

@@ -2,19 +2,19 @@
   Dear {% if contactperson %}{{ contactperson.get_title_display }} {{ contactperson.last_name }}{% else %}colleagues{% endif %},
 </p>
 <p>
-  You might by now have heard of SciPost, a scientists-driven not-for-profit initiative aiming to bring disruptive change to academic publishing practices.
+  You might by now have heard of SciPost, a scientists-driven not-for-profit initiative whose mission is to provide an improved academic publishing infrastructure.
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 <p>
   The site is anchored at <a href="https://scipost.org">SciPost.org</a>. Many further details about SciPost, its principles, ideals and implementation can be found at the <a href="https://scipost.org/about">about page</a> and <a href="https://scipost.org/FAQ">our FAQ</a>.
 </p>
 <p>
-  You can also find a summary of how your organization has benefitted from our activities at <a href="https://scipost.org{{ contactperson.organization.get_absolute_url }}">this link</a>.
+  You can also find a summary of how your organization has benefitted from our activities at <a href="https://scipost.org{{ contactperson.organization.get_absolute_url }}">this link</a>. There, you will find an overview of publications, authors and Fellows (our editors) which have an affiliation to your organization.
 </p>
 <p>
-  As explained on our <a href="https://scipost.org/sponsors">Sponsors page</a>, SciPost follows a completely different funding model than traditional publishers, and provides a cost-slashing alternative to existing platforms. SciPost charges neither subscription fees, nor article processing charges; its activities are instead to be collectively financed by a worldwide consortium of Sponsors, formed by institutions and organizations which directly or indirectly benefit from SciPost’s activities.
+  As explained on our <a href="https://scipost.org/finances/business_model/">business model</a> page, SciPost follows a completely different funding model than traditional publishers, and provides a cost-slashing alternative to existing platforms. SciPost charges neither subscription fees, nor article processing charges; its activities are instead collectively financed by a worldwide consortium of Sponsors, formed by institutions and organizations which directly or indirectly benefit from SciPost’s activities.
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 <p>
-  A short summary and reasons for your organization to become Sponsors are given in <a href="https://scipost.org/static/sponsors/SciPost_Sponsors_Board_Prospectus.pdf">our one-page prospectus</a>.
+  A short summary, together with motivations for your organization to become a sponsor, are given in <a href="https://scipost.org/static/sponsors/SciPost_Sponsors_Board_Prospectus.pdf">our one-page prospectus</a>.
 </p>
 <p>
   In <a href="https://scipost.org/static/sponsors/SciPost_Sponsorship_Agreement.pdf">the agreement template</a>, you will find many more specific details about our operations, requirements and funding strategy.